The Art of Selling to the Affluent by Matt Oechsli

Author:Matt Oechsli
Language: eng
Format: epub
Publisher: Wiley
Published: 2014-01-04T05:00:00+00:00

FIVE STEPS TO STRENGTHEN YOUR RELATIONSHIPS WITH AFFLUENT WOMEN

Step 1: Take a detailed inventory of your male affluent client base, taking special note of: Each person’s marital status.

If married, the current status of your relationship with the female of the household.

The last time you had a personal communication with the female of the household.

Your knowledge about the female’s likes, dislikes, her family, and so forth.

Communication style preferences: Do you talk with her about facts and figures or how she feels about the product or service? Emotions play a large role in both genders when making major purchase decisions, but the affluent female pays much more attention to how she feels about something.

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